Ahead of the pump

Fuel demand doesn't have to arrive by surprise.

LiTr turns scattered, unpredictable fuel purchasing into pre-committed volume, routed to your forecourts, tracked to the litre and reconciled in full. We don't sell fuel. We organise the demand for it.

DieselBlendLPG
Scroll
The problem

Most of your demand is dark.

Fuel is bought one tank at a time by drivers and businesses who decide where to stop moments before they stop. You cannot see that demand before it arrives, cannot plan supply against it, and cannot hold on to it. We call it Dark Demand, and it is the largest unmanaged variable in forecourt retail.

Supply

You plan blind.

Supply decisions rest on history rather than commitment.

Margin

Price is your only lever.

With nothing else to compete on, margin absorbs the pressure.

Loyalty

The relationship ends at the pump.

A customer who fuels today tells you nothing about tomorrow.

What LiTr does

We turn Dark Demand into a signal you can act on.

Demand is committed early

Drivers and businesses buy fuel in litres before they need it — recorded, denominated in litres, and held against a specific fuel type.

Commitment becomes a signal

Individually these are small decisions. Aggregated, they form a forward view of volume by fuel type and location.

Volume arrives where it is wanted

Committed litres are redeemed at partner forecourts by scan or authorisation code, online or offline.

For oil marketing companies

Demand you can see before it arrives.

01 · Visibility

Forward visibility.

See committed volume by fuel type and station before it lands, and plan supply against commitment rather than history.

02 · Tracking

Live redemption tracking.

Every litre dispensed across your network, visible in real time through the LiTrOMC partner portal.

03 · Reconciliation

Reconciliation to the litre.

One record of every transaction, shared between us. No parallel books, no month-end archaeology.

04 · Exposure

No open-ended price exposure.

Reservations carry a defined expiry*. You are never asked to honour a commitment made against a price that has since moved on.

*Reserved litres carry an expiry. Full details are in the LiTr app.

05 · Cash

Less cash on the forecourt.

Value is committed before arrival, reducing cash handling and its attendant risk at the point of sale.

The platform

One platform. Four surfaces.

Built to be checked

One set of numbers. Both sides.

If you have integrated a third-party system before, you know the failure mode. Two systems, two versions of the truth, and a reconciliation effort that outlives the people who approved it. LiTr is built so that what you see and what we see are the same thing.

For fleets and businesses

Fuel spend your finance team can actually reconcile.

Allocate litres by team, vehicle or route. Set limits by driver and fuel type. Freeze or top up in seconds. Every litre accounted for at the point it is dispensed, not at month end.

For drivers

Buy your fuel in litres.

Convert your balance into litres of the fuel you use, then redeem them at any partner forecourt. Reserved litres carry an expiry*.

*Full details are in the LiTr app.

Get the LiTr app

Let's put your forecourts ahead of the pump.

Tell us about your network and our partnerships team will come back to you within two business days.